Agricultural and Natural Resources Communications (ANRCOMMUNICATIONS.ORG)
Packed with real-life illustrations and practical applications, Agricultural and Natural Resources Communications helps you become a more effective communicator.
Focusing specifically on skills-building and communication concepts, Agricultural and Natural Resources Communications helps you understand the broad methods utilized in communication – writing, design and layout, video production, social media creation, photography, media relations, policy communication, public relations, and much, much more.
This FREE DIGITAL TEXTBOOK is authored by more than 20 communication experts and professionals from across the country.
Textbook chapters include:
INTRODUCTION AND MESSAGE DEVELOPMENT
Introduction to Agricultural and Natural Resources Communications
Effective Communication, Audience Analysis, and Message Development
Research Methods in Communications
Oral Communication
WRITING AND DOCUMENT DESIGN
Business Communication
News Media Writing and Opinion Writing
Document Design
VISUAL COMMUNICATION
Visual Communication
Digital Photography and Photographic Editing
VIDEO AND ONLINE COMMUNICATION
Video and Audio Production
Writing and Designing for the Web
Social Media
COMMUNICATING WITH THE MEDIA AND POLICYMAKERS
Media Relations
Risk and Crisis Communication
Policy Communication
PUTTING IT TOGETHER
Persuasion and Persuasive Informational and Educational Campaigns
Special Events
Communications Campaigns Development
Personal Branding and Communication
Future of Agricultural and Natural Resources Communications
Each chapter includes insights from communication experts, auto-scored end-of-chapter questions, interactive features, and ideas to apply what was learned. The textbook is compatible with ALL SCREEN SIZES, making it easy to use in classrooms or anywhere you are.
EDUCATORS, we have also developed a comprehensive resource – the TEACHER RESOURCE HUB – full of HUNDREDS of ideas and additional resources to integrate the textbook’s content into your classrooms. To gain access to this valuable instructional resource, scroll to the bottom of the home page (ANRCOMMUNICATIONS.ORG) to sign up for the FREE TEACHER RESOURCE HUB. Once registered, you will be assigned a password to gain access to the following resources for classroom instruction:
ACTIVITY AND ASSIGNMENT SUGGESTIONS
CURRICULUM GUIDE
QUIZ BANK FOR EACH CHAPTER
TUTORIALS FOR SPECIFIC ADOBE SOFTWARE PROGRAMS
LINKS TO ADDITIONAL RESOURCES
And did we mention that it’s all FREE??
We are able to provide Agricultural and Natural Resources Communications as a FREE resource through sponsorships. If you know any company or professional association that might want to sponsor a chapter, please contact Ricky Telg [rwtelg@ufl.edu]. Current chapter sponsors: University of Florida’s Plant City campus, North American Agricultural Journalists, and US Sugar. Teacher Resource Hub sponsor: Agriculture Education Services & Technology, Inc. We do ask that users consider a small donation if they consider the textbook to be a valuable resource, so that we can update the textbook regularly. A donation link is located at the bottom of the home page and in the Preface. Donations are completely optional.
Agricultural and Natural Resources Communications is an excellent online, open-source publication for agricultural and natural resources communications students and professionals.
Please share the word about Agricultural and Natural Resources Communications and the accompanying Teacher Resource Hub.
-- Megan Coy
Facilitating Coordination in Ag Education (FCAE)
Phone: 217-493-8791
Cell: 217-493-8791
Email: mcoy@ilaged.org
Address: 8 S Washington, Sullivan, IL 61951